John Bath, CEO of Medica Packaging Limited – Comments for Packaging News
John Bath, CEO of Medica Packaging Limited comments for Packaging News article. Providers of packaging materials for the pharmaceutical industry have seen ever-increasing demands from both customers and regulatory agencies over recent years, and they must be able to meet these demands without compromising quality or cost-effectiveness.
Providers of packaging materials for the pharmaceutical industry have seen ever-increasing demands from both customers and regulatory agencies over recent years, and they must be able to meet these demands without compromising quality or cost-effectiveness. The rapid development of increasingly capable electronic detection and reading equipment enables packaging lines to run much faster and with a higher degree of quality confidence than ever before, and it is essential that packaging materials meet the demands made by such equipment.
The most significant and far-reaching development in pharmaceutical packaging in recent times is serialisation, the process by which pharmaceutical companies can track and trace product, prove its provenance and pedigree, and challenge counterfeiting. The benefits of effective serialisation programmes are obvious, but these necessarily complex systems place a significant burden on pharmaceutical packagers and packaging suppliers alike.
For these reasons, buyers of pharmaceutical packaging materials far prefer to source from providers who specialise in the field. High standards of quality and service should be expected of any business, but the regulations and requirements surrounding pharmaceutical packaging are now such that only those who are fully engaged in the industry are able to keep up with evolving standards and ensure continued compliance.
Recognising this, and by once again becoming an independent business, Medica Packaging will be sharpening its focus on pharmaceutical and closely related healthcare segments. As a result, the company expects to have a much stronger presence in its served markets than it has seen in recent years, supporting this with appropriate investment in the required physical and human resources.